More Than Just Nails: Women Who Inspire, Educate & Empower
At HONA, our mission is to educate, inspire, and improve the talents of modern-day nail technicians while empowering the nail community through uncompromising integrity, transparency, and service. This International Women’s Day, we’re celebrating the women who have shaped the nail industry and built the heart of the HONA community. From educators and artists to innovators and entrepreneurs, these women uplift, inspire, and drive the industry forward.
The nail industry thrives on women supporting women. Every day, we see the power of community in the way nail techs share knowledge, celebrate each other’s successes, and use their skills to uplift and empower their clients. Today, we honour the passion, resilience, and creativity that make this industry more than just nails, but a female led movement.
Women in the Nail Industry, Entrepreneurship, and Empowerment
For decades, the nail industry has been a space where women have built careers, grown businesses, and broken stereotypes. Nails are more than just a beauty service, they are a skill, a craft, and a respected profession. Women in this industry are proving that passion can be turned into profit, and that success in this field is just as legitimate as any other form of entrepreneurship.
At HONA, we have seen first-hand how women are pushing boundaries and elevating the industry. From content creators to salon owners and educators, the opportunities women have created for themselves in this industry are a powerful reminder that when women support each other, incredible things happen
The Women Behind HONA
HONA is more than a brand. It is a community, a vision, and a movement created by women for women. At its core are our co-founders, Charlotte and Mike, whose shared passion for the nail industry led them to build something impactful. Charlotte’s experience as a nail tech and educator gave her a deep understanding of the challenges within the industry and the need for a space where nail techs feel truly supported. Together, they built HONA as a brand that puts nail techs first, values integrity over trends, and fosters a community where women can thrive.
But HONA is not just one woman’s vision. It has grown into a female-led force with a team of talented women driving the brand forward every day. From product development to education, marketing, to customer support, HONA is powered by women who share a passion for creating real change in the nail industry.
Beyond our HQ, HONA is shaped by the incredible women in our educator team. They dedicate themselves to lifting others up, sharing their expertise, and ensuring that every nail tech, no matter their background or experience, has access to the knowledge and skills they need to thrive.
And then there is the HONA community, the beating heart of everything we do. Nail techs who show up for each other, who support, uplift, and inspire, who take pride in their craft and push the industry forward together. This community is more than a space to share tips and techniques. It is a movement of strong, talented women redefining what it means to be a modern-day nail technician.
From our founders to our workforce, from our educators to the thousands of nail techs who make HONA what it is, this brand is built by women, shaped by women, and strengthened by women.
Uplifting Each Other Beyond Nails
The beauty of the nail industry is that it is built on connection. It is more than just providing a service, it is about forming relationships, building confidence, and being a trusted presence in someone’s life. Nail techs do more than create beautiful sets; they listen, they advise, and they uplift their clients in ways that go beyond the salon chair.
Every appointment is an opportunity to make someone feel empowered. A nail tech can be a listening ear, a source of encouragement, or even just a moment of calm in a busy life. Clients leave the salon not just with fresh nails, but often with renewed confidence and a sense of being cared for. It is this unique ability to connect and uplift that makes the role of a nail tech so much more than just a job, it is a profession that blends artistry with emotional support and empowerment.
This International Women’s Day, we celebrate the women who have paved the way, the women making waves today, and the women who will lead the future of this industry. Together, we are more than just nails, we are a movement.
A Future Built on Inclusivity and Empowerment
At HONA, we believe that the future of the nail industry should be shaped by opportunity, equality, and empowerment. Every woman, regardless of background or experience, should have access to education, mentorship, and the ability to build a successful career in this industry. Through our commitment to inclusivity, we continue to break down barriers, ensuring that the next generation of nail techs has the tools and support they need to thrive.
The impact of a nail technician goes far beyond creating beautiful nails. It is about confidence, connection, and care. As we look ahead, HONA will continue to invest in the future of this industry by fostering safe spaces for learning, growing our educational resources, and ensuring that every woman, whether just starting or well established, has a place in this ever-evolving profession.
This International Women’s Day, we celebrate the women who have paved the way, the women making waves today, and the women who will lead the future of this industry. The future is bright, and HONA will continue to champion every woman in the nail industry, ensuring they have the support, education, and community to thrive.
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